We were engaged by a leading venture capital firm to support the launch of the world’s first accelerator programme specifically for spacetech startups.
A detailed messaging workshop ensured we had a clear proposition to present to the media. Outreach was carefully targeted at journalists we knew were taking an interest in the nascent spacetech startup landscape, and used government policy and the client’s proprietary industry trend data to create compelling news hooks.
We engaged leading journalists as panel moderators for each cohort’s investor day, making them part of the programme’s climax and giving them full access to the participating startups and partners. Delivering “Communications 101” workshops for each cohort ensured we had a deep understanding of each business, enabling us to effectively pitch for follow-on media opportunities.